Iva Zanicchi returns to Ok, the price is right! for one evening

Iva Zanicchi and Vincenzo Maisto (Press office)

Vincenzo Maistoknown as Mr. Destroyfor his forty-first birthday he wanted to surpass himself once again. For the occasion, he organized a party dusting off one of the most beloved programs on Italian television: Okay, that’s true!. The event, renamed Ok, 41 is right!23 hours passed inside Superstudio, in via Tortona in Milan, with the care of Iva Zanicchi – complete history of the program – and of Maisto himself.

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Iva Zanicchi: returning home for an evening

The game showand since then in the first edition of 1983, it is still a long time ago in Italian television. The goal was simple: guess the exact price of products and prizes without exceeding it. Iva Zanicchi did not immediately take over as host, but took over in 1987, becoming over time the most iconic face of the program and accompanying it until 2000, shortly before its closure. The event, followed by Enzo Miccio (who had already taken care of her wedding) therefore had both a symbolic and nostalgic value, taking the guests back in time and celebrating one of the most watched programs by the Italian public. Having made the essence of the birthday girl, Iva Zanicchi is the only protagonist of the evening, with the support of the material of the game. At this moment you are diverted to the status of a symbolic prize: a single eco-fur “Annabellissima Couture”create an ironic homage to the teleshopping and television premiums of the past.

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The «Ok, the price is right» themed birthday party of the influencer Vincenzo Maisto, aka Mr. Destroy. In the photo the birthday boy with Natasha Stefanenko (Press office)

The «Ok, the price is right» themed birthday party of the influencer Vincenzo Maisto, or Mr. Destroy (Press office)

The guests

In addition to the beloved VAT, There were numerous faces from entertainment present at the partywhich gathered around sixty guests. Among these, also called for the occasion to take on the role of the competitors, were Simona Ventura, Senhit, Marina Di Guardo, Imma Battaglia, Natasha Stefanenko, Rajae Bezzaz, Adrian Fartade, Alviero Martini and Maurizio Merluzzo. But the surprises didn’t stop at the quiz. On a serious note to the evening, in fact, you will be able to enjoy the journey with a large scenographic imperial table that totalizes the content of the game show, where they were able to continue with a first party, games and nostalgic references with television and accompanied with a generation. The event, however, did not remain confined to those present only. The series is broadcast live on Vincenzo Maisto’s social page, as well as the followers’ assistant and at the time of broadcast, and in the meantime during the series you can enjoy the glories of passing television.