From today, June 19, 2026, the rules for telemarketing are changing in the energy sector. The companies that sell electricity and gas they can no longer contact consumers with phone calls or promotional messages without obtaining them first explicit, specific and documentable non-consent. If you contact commercial customers in the current market, they are open to the public. The news of a significant change of destination: he will no longer be a citizen having to prove that they did not authorize the call, but the company having to prove the legitimacy of the contact. Here, in concrete terms, is what changes.
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What changes for electricity and gas
The new regulation introduces a fundamental principle ofjoin. This means that operators will only be able to offer telephone contracts to users they have quote expressed the will this is necessary despite having requested directly and contacted through the seller’s channels. Consent must be clear, specific and verifiable. Generic formulas or authorizations that are difficult to reconstruct will not be enough. In short, the time of “we’ll call you until you say no” is over, and the time of «we can only call you if you said yes». The last one was introduced for On the contrary there is the phenomenon of aggressive telemarketing. It is important to know that you are interested in using energy in a particular way, and you are interested in the intermediation of the identification of the intermediary and the call center and direct access to the institution for an attempt at diversified regulatory intervention a sector that had escaped any control.
Zero contracts and burden of proof
The most significant aspect of the reform concerns the validity of contracts. By the way, it’s a question of energy, electricity and gas, and the bottom line is that energy is efficient in the current state of affairs contested and declared null and void. In these cases, the seller will then have to demonstrate that the consumer had actually authorized the commercial contact.
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Telephony remains excluded
The new protections However, it does not apply to the telecommunications sector. During the parliamentary process, the extension of the same rules to landline, mobile and internet telephony contracts was also taken into consideration, but the measure was subsequently eliminated from the final text. Telephone operators continue to operate uninterrupted. A difference that has already sparked controversy because it creates a double regime: for electricity and gas the contract concluded after an unauthorized call can be declared null and void, while for telephone offers (and for all other types of telemarketing calls) it cannot.
The identification number for call centers
Among the measures envisaged by the legislation, there remains to be completed the introduction of the unique identification number three-digit figures for electricity and gas operators. Secondly, codacons are the consumer’s first consent to immediate consumption. Mon the measure is still under consideration of Agcom.
Come different
Although in recent months Agcom has intensified its activities against wild telemarketing, unwanted phone calls have not completely disappeared. Given that foreign operators can no longer “disguise” their number, however, difference just got a little easier. Many telemarketing calls, in fact, come from international prefixes: +33 for France, +49 for Germany. +34 for Spain and +44 for the United Kingdom. In these cases, if you are not waiting for a phone call from abroad, it’s easy to see that it’s telemarketing. And just don’t answer. However, when calls arrive from Italian numbers, the situation becomes more complicated. In this case it is always better be wary of those who introduce themselves with imaginative names such as «Gas operations centre», or «National single centre» or similar. A second prospect of immediate imminent bills or requires immediate changes of supplier. In general, experts recommend failure to ever communicate personal data by telephoneOtp codes, bank details or user identification codes such as Pod and Pdr. Furthermore, you don’t need a revealed without effective shield, which is the only one anyway worth signing up for Public register of oppositions.
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