Via iStockphoto / @austyn.moser TikTok
A A couple from Arizona cute remark they received from a Taco bell employee could explain why the Mexican-themed food chain has such a significant market share.
Austyn Moser (@austyn.moser) posted a TikTok showing the written confirmation, resulting in a precious viral moment that racked up more than 1 million views on the app.
The clip starts with Moser asking her husband what he got Taco bell. He shows off his food order, which is placed under the name ‘Tickle Monster’. The name is clearly stated on the receipt he received from the food chain.
Furthermore, it appears that A Taco bell The employee actually referred to his nickname by writing it in black marker on the box of his food. The name “Mr. Tickle” is written on it. Moser’s husband proudly shows this in the video.
“And they wrote ‘Mr. Tickle’ on my box,” he says, as Moser summarizes the act of kindness from the store’s employees. Upon opening the box, the pair reveal that the workers did not stop there. Inside, they had a little more fun with the nickname, drawing a picture of a creature on the packaging of one of his food items.
Moser says, “He took out his burrito. Read it!”
After this, her husband shows off the food item in question. “Who’s a good tickle monster? That’s you!” he says, reading the text on the food packaging.
The two get a kick out of the gesture and Moser says, “This Taco Bell likes Tickle Monster” before the video comes to an end.
‘That’s so sweet’
Several viewers also found the drawings and additional notes with his meal to be a good-natured courtesy. “Maybe I’m being dramatic, but I would cut out that tickle monster doodle and have it matted and framed,” one person wrote.
A former employee of the popular chain said they also regularly left notes about guest orders. “I worked at Taco Bell. I always enjoyed writing on people’s cups, bags, or wrappers! I loved making people’s day,” they wrote.
Another said: ‘I wish every place did something like this.’
Personalized messages not only put a smile on diners’ faces, but are also a proven strategy for repeat customers. Cloud Kitchens written a blog post about this practice, stating that “showing appreciation to… customers is an essential part of building loyalty.”
Taco Bell crushes it
The fast food chain, which was founded in 1962 by entrepreneur Glen Bell, has seen steady profit growth. By 2026, the company’s total assets are estimated to be somewhere between $15 and $20 billion. The total reported sales of 2024, according to Buzz splatteramounts to a whopping $2.86 billion.
According to the outlet, much of the brand’s success lies in its advancements in “customer engagement (and) not just grocery sales.” In his article about the restaurant chain’s success, Buzz Splatter says that Taco Bell’s investments in “digital ordering, loyalty platforms and app-based marketing” have paid off.
Additionally, the franchise’s focus on “digital revenue growth… (namely) app-driven ordering and delivery convenience” is culminating in big wins for the Live Mas brand. These initiatives, combined with ‘international expansion’, are driving more and more customers to Taco Bell, thus increasing the bottom line.
The Taco Bell is owned by Yum! To notice
If you’ve eaten at a KFC, Pizza Hut, Taco Bell, or Habit Burger & Grill, you’ve technically eaten food from a Yum! Brands company. The multinational conglomerate owns several popular fast-food franchises, and its recent outperformance is largely attributed to the success of Taco Bell.
wrote CNBC that the company “exceeded Wall Street expectations for its first quarter earnings and revenue” in 2026. And a big part of that was due to “another strong quarter for Taco Bell.” In fact, the restaurant’s “same-store sales” rose 8% overall and was hailed by the news outlet as “the jewel of the company’s portfolio.”
Yum! Brands’ CEO Chris Turner also praised the restaurant, who also highlighted the 8% growth as a huge win for the company.
While KFC, with more locations worldwide than Taco Bell, generates more sales, Taco Bell’s profit margins are higher. And thanks to Taco Bell’s commitment to customer retention, driving new ordering methods and embracing digital trends in food purchasing, it’s not hard to see why.
BroBible has reached out to Taco Bell and Moser via email for further comment.
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